Introduction to Seated Events on GoJammin
Last reviewed: May 6, 2026
Some events have a fixed layout — a concert hall, a theater, a recital. For these, customers don't just buy 'a ticket'; they want to pick the exact seat they'll sit in. GoJammin's seated events let you offer that: every customer sees a visual map of your venue and chooses their own seat before checkout.
When does a seated event make sense?
Use seated tickets when your venue has a fixed layout and every seat is assigned: theaters, concert halls, conference auditoriums, sports games, opera, recitals, and most ticketed performances. For festivals, meetups, club nights, or anything with standing room — stick with general admission. You don't need a seating plan there.
What you'll need
A seated event has three building blocks. The first two are reusable — set them up once and apply them to as many events as you want.
Create a venue — the physical place (name, address, timezone)
Design a seating plan — a visual map of every seat, organized into sections and pricing categories
Assign the plan to your event and map each ticket type to a seating category
Publish the event — customers start picking their own seats at checkout
Key terms to know
A handful of words come up often in seated-event setup. Here's what they mean in plain language.
Venue
The physical place where events happen — for example, "Filharmonia Narodowa" or "Klub Hybrydy". A venue holds an address and a timezone, and the same venue can host many events.
Seating plan (or "chart")
A visual map of every seat in a venue. You design it once and reuse it across events. Every seat on the plan belongs to exactly one pricing category.
Section
A part of the plan that groups seats together — for example, "Orchestra", "Mezzanine", or "Box 3". Sections help organize the visual layout.
Category
A pricing tier across the plan. Common examples: "Regular", "VIP", "Reduced". Each category gets its own color so customers can see pricing at a glance.
Zone (in product setup)
When you create a ticket for a seated event, you assign it to one category — that's the zone. One ticket equals one category. This is how GoJammin knows which seats belong to which ticket and price.
Hold
A short reservation. When a customer picks a seat, GoJammin holds it for them for about 10 minutes so no one else can buy it. If they finish checkout, the seat becomes booked. If they leave, the hold expires and the seat is free again.
How a customer buys a seated ticket
Customer opens your event page and clicks Get Tickets
They see the seating chart with all seats color-coded by category
They click a seat (or several) — selected seats are held automatically
They proceed to payment with a 10-minute timer in the corner
After payment, the seat becomes booked permanently
The ticket they receive shows the exact seat (e.g., Section: Orchestra, Row: A, Seat: 12)
A real setup, end-to-end
Here is how a typical Polish concert hall could be configured — a walkthrough with concrete numbers you can use as a template.
The venue
Take the main hall of Filharmonia Narodowa (Sala Koncertowa) — 1,072 fixed seats in Warszawa. The organizer creates one venue: name Filharmonia Narodowa, Sala Koncertowa, address ul. Jasna 5, Warszawa, timezone Europe/Warsaw. This venue is set up once and reused for every concert in the hall.
The seating plan
Inside the Designer, the organizer draws the hall as three sections: Parter (624 seats), Balkon (288 seats), and Galeria (160 seats). Three pricing categories then cover the chart: VIP (red, 200 seats — the first 8 rows of Parter), Standard (blue, 712 seats — rest of Parter plus all of Balkon), and Reduced (green, 160 seats — all of Galeria). Save and the plan is ready.
One event, three tickets
The first concert is created: "Chopin Recital — March 12, 2026, 19:00". In Settings → Location the organizer picks the venue and the saved seating plan. Then three ticket products are created, each tied to one category:
VIP ticket: 250 PLN, max 4 per order. Mapped to the VIP category (200 seats).
Standard ticket: 150 PLN, max 6 per order. Mapped to Standard (712 seats).
Reduced ticket: 80 PLN (with student/senior verification), max 2 per order. Mapped to Reduced (160 seats).
When a customer picks a red seat in Parter row A, they buy a VIP ticket. Pick a green seat in Galeria — they buy a Reduced ticket. The system knows which is which from the category.
Reusing the plan for the next concert
A month later: "Chopin Recital — April 8, 2026, 19:00". Same hall, same layout. The organizer creates a new event, opens its Location settings, and picks the same plan from the dropdown. GoJammin creates a fresh seating event behind the scenes — Event A's sold seats and Event B's sold seats stay completely independent. Same chart, separate ticket inventories. Repeat for every concert in the season.
Even faster: duplicate the entire event
For a recurring concert series, the fastest route is to clone an existing event. From the Events list, choose Duplicate — the seating plan link, all three ticket products with their category mappings, taxes, fees, capacities, and other settings come along automatically. Change the date and title, hit publish, and the new event is ready to sell, with a fresh independent seating inventory.
What's next?
Start by creating your venue, then design the plan that lives in it: How to Create a Venue on GoJammin.