GEN Z × MUSEUMS: Workshops for museum professionals
From insights to offer — designing together!
Young people don’t come to museums. Or they come and get bored. Or they come once and don’t return. Over the past months we conducted in-depth research with people aged 18–29: we talked, observed visits, and analyzed.
- A museum visit is a social event — if a companion is bored, the whole visit ends.
- They want stories, not labels — an exhibit that “tells” something engages; a plaque with dates does not.
- Lighting, temperature, seating — these are not details, they can ruin the entire experience.
- After the visit they need a place to talk — that’s where the visit is truly “digested.”
What will we do in the workshops?
- We will go through the key insights.
- We will translate them into a user experience map.
- You will develop concrete ideas for changes in your institution.
- You will test them on personas based on real data.
You will leave with:
- An understanding of what Gen Z really looks for.
- Ideas ready for implementation.
- Tools: personas, journey map, checklists.
For whom? For museum staff working in education, public programming, marketing, communications, exhibition design and visitor experience.
- 📅 26–27.01 — Kraków, Klaster Zabłocie — 10:00–16:00
- 📅 4–5.02 — online — 10:00–14:00 — NO SPOTS LEFT
- 📅 16–17.02 — Kraków, Klaster Zabłocie — 10:00–16:00 — NO SPOTS LEFT
Applications: https://genzimuzea.pl/warsztaty/
The workshops are part of the GEN Z × MUSEUMS research project, funded by KPO.
