GEN Z × THEATRE: Workshops for theatre staff
From insights to offer — designing together!
Young people don't go to the theatre. Or they come once — because they had to at school — and don't return. Or they come and feel out of place. We conducted in-depth research with people 18–29: interviews, observations during performances, creative workshops, surveys.
A few things we heard:
- Going to the theatre is a social event — if your companion feels awkward, it ruins the evening for both.
- They don't know what to expect — the performance description often tells them nothing, the entry barrier is high.
- They feel judged — they don't know how to dress, whether it's appropriate to clap, they're afraid they'll do something 'wrong'.
What will we do in the workshops?
- We'll go through the key insights.
- We'll translate them into a user experience map.
- You will develop concrete ideas for changes in your institution.
- You will test them on personas based on real data.
You will leave with:
- An understanding of what Gen Z really looks for.
- Ideas ready for implementation.
- Tools: personas, journey map, checklists.
Who is it for?
People from theatres working on education, accompanying programmes, marketing, communications, audience services, repertoire programming.
📅 9–10.02 — online (10:00–14:00)
📅 19–20.02 — Kraków, Klaster Zabłocie (10:00–16:00)
📅 23–24.02 — Kraków, Klaster Zabłocie (10:00–16:00)
🔗 Applications: https://genziteatr.pl/warsztaty/
The workshops are part of the GEN Z × THEATRE research project, implemented with funds from the KPO.
