From Insights to Offer — Designing Together [workshop - GEN Z × MUSEUMS]

GEN Z × MUZEA: Workshops for museum professionals

From insights to offer – designing together!

Young people don't come to museums. Or they come and get bored. Or they come once and don't return.

Over the past months we conducted in-depth research with people aged 18-29: we talked, observed visits, and analyzed.

A few things we heard:

• A museum visit is a social event – if the companion is bored, the whole visit ends.
• They want stories, not labels – an exhibit that tells a story engages; a plaque with dates does not.
• Lighting, temperature, seating – these are not details, they can ruin the whole experience.
• After leaving they need a place to talk – that’s when the visit is actually processed.

What will we do in the workshops?

• Two days working with research materials:
  • We'll go through the key insights.
  • We'll translate them into a user experience map.
  • You will develop concrete ideas for changes in your institution.
  • You will test them on personas based on real data.

You will leave with:

• An understanding of what Gen Z really seeks.
• Ideas ready for implementation.
• Tools: personas, journey maps, checklists.

Who is it for?
People from museums working in education, public programming, marketing, communications, exhibition design, visitor experience.

📅
26–27.01, Kraków, Klaster Zabłocie (10:00–16:00)

📅
4–5.02, online (10:00–14:00) — NO SPOTS AVAILABLE

📅
16–17.02, Kraków, Klaster Zabłocie (10:00–16:00) — NO SPOTS AVAILABLE

🔗 Registration: Rejestracja

The workshops are part of the GEN Z × MUZEA research project, implemented with funds from the KPO.