Our trainings are certified by the Event Industry Association - SBE. The training is aimed both at beginners who want to work in event organization, as well as those who want to organize their knowledge and get answers to their burning questions. During the training, the most important issues concerning the event industry and the stages of event organization are discussed, including briefing, creating a creative concept, project documentation and budget, cooperation with suppliers, as well as legal issues and participant safety. The training is conducted by trainers with vast experience – not only theoretical, but above all practical, resulting from many completed projects that have been described in the media and awarded at industry competitions. Details: https://emtg.pl/event-manager-planowanie-organizacja-i/ Trainer: Magda Kozicka PROGRAM (2 days, 09:00 - 17:00) Day I - Introduction - Hourly agenda and organizational information - Getting to know the participants - Knowledge test at the beginning of the training – stress-free – each participant checks their own results - Event – key concepts and classification - Event – definition - Event marketing – definition - Event marketing vs. event management - Goals of organizing events - Know your audience – event target groups - Event classification – B2B (e.g. congresses, press conferences, product launches, networking) - Event classification – B2C (e.g. conferences, lifestyle events, events in shopping malls, sports and cultural events) - Event classification – B2E (e.g. conventions, galas, integration parties, special meetings, CSR events) - Event classification – C2C (e.g. weddings, wedding receptions, christenings, communions, marches, demonstrations) - Case Study: The most interesting projects of recent years - Glossary: industry terms you need to know - Event market in Poland and worldwide - Industry organizations and associations – support and networking - Events worth attending (Polish and international) - Education – trainings, studies, books, magazines, portals and blogs - Career in the event industry - How to start? Where to gain knowledge and experience? - Competencies, character and image of an event manager - Professional nomenclature - Where can an event organizer work? - Types of companies organizing events - Where and how to look for a job? - What to include in your CV? How to present yourself? - From inquiry to client - Brief – key elements - Workshop: Brief – probing client needs - Most common problems in agency-client cooperation - Key elements of the agency-client contract - Event concept – compromise between production and creation - Elements that should be included in a client presentation - Where to get inspiration? - Workshop: Creating an event program based on information obtained from the client – based on real, international projects - Project documentation and budget - Basic event documents - Preparing a cost estimate and cost optimization - Agency remuneration – fee, lump sum, margin - Workshop: Calculating the organizer's remuneration - Project schedule - Project scenario - Event project and team management - Creating an event team and task division - Useful team work applications, e.g.: Asana, Nozbe, Trello, Teams - Useful applications to facilitate work, e.g.: Canva, Hootsuite, Pexels, Bitly Day II - Cooperation with suppliers / subcontractors - Ways to search and verify subcontractor competencies - Working with a subcontractor – learning negotiation and communication - Cooperation with the event venue/location - Where and how to look for event locations? - What to pay attention to when choosing a location – is only location and standard important? - Key elements of the agency-location contract - Regulation of the Minister of Economy and Labor on hotel facilities - Workshop: Do you recognize this place? - Cooperation with catering supplier - What to pay attention to when ordering catering? - Key elements of the agency-catering contract - Sanepid – our enemy or ally? - Gastronomic curiosities to surprise your client - Cooperation with photographer & video crew - How to properly brief a photo & video company? - To what extent do we have the rights to use photos? - Key elements of the agency-photo & video crew contract - Cooperation with artists and hosts - How to choose an artist/host and talk to their manager? - Cooperation with hostesses, models, animators, volunteers, security - How to properly brief a personnel company? - Cooperation with companies providing attractions and additional elements - Cooperation with set design companies - Cooperation with companies providing event technology - How to properly brief an event technology company? - Key elements of the agency-event technology contract - Stage constructions – platforms, roofs, truss systems, backdrops - Sound systems – basic system division, microphones, fulfilling technical riders, translations - Lighting systems – spotlights, moving heads, additional lighting effects, stage effects, architectural lighting - Vision/multimedia systems – rear, front and large-format projection, picture in picture, LED solutions, LCD monitors - Special effects – tracking, 3D projection, warping, 360 projection, multiscreen, water curtains - Case Study: Examples of interesting technical solutions for every budget - Legal aspects of event organization - Who can organize events? Key issues from the Act on Tourist Events and Related Tourist Services. - When does an event fall under the Mass Events Act? Key issues from the Act on the Safety of Mass Events. - Basic rules of organization and safety of mass events - Obtaining necessary permits for event organization - Gambling and games of chance. Key issues from the Gambling Act. - Advertising and sponsorship of sensitive products – promotion restrictions. Key issues from the Act on Upbringing in Sobriety and Counteracting Alcoholism and the Act on Health Protection against the Effects of Tobacco Use and Tobacco Products. - What is ambush marketing and how to deal with it? - Use of image, copyrights and ZAiKS - Intellectual property – how to protect yourself from unfair competition? - Insurance for the company and event participants - Workshop: Crisis situations – what will you do when… - Summary - Knowledge test at the end of the training – optional - Evaluation surveys – for continuous improvement of our trainings - Presentation of certificates in Polish and English with a numbered hologram of the Event Industry Association Copyright © EMTG Dorota Rogozińska 2009 - all rights reserved
