From the first contact to a long-term relationship: B2B in practice How to build relationships that truly sell? What are we really selling in B2B? When should you not call with "new business" and why is it so important? How to use "no new information" to build peace of mind? In other words… B2B behind the scenes! 📅 January 29, 2026 (Thursday) 🕕 18:00 - 22:00 📍 Warsaw | HELIKON | ul. Odrowąża 15 🎯 Business Academy In B2B relationships, the winner is rarely the one with the best offer. Much more often, it is the one who understands the client's decision-making process, can navigate the organization's structure, and provides a real sense of security on the other side. Institutional cooperation is not a one-on-one conversation. It is a system of relationships involving different roles, decision levels, and interests. This meeting is dedicated to what really determines long-term cooperation in B2B: - the client's sense of "peace of mind", - clarity of roles and responsibilities, - security of the decision for the person approving the expense, - predictability and quality of cooperation. What this meeting will cover During the presentation and practical case studies, topics will include: - how to identify the real client in complex B2B structures, - why the contact person is rarely the decision-maker, - how to read the offer approval process and navigate it consciously, - what "peace of mind" means for institutional clients in practice, - how to build relationships that give the client a sense of security and control, - why in B2B you sell not only a solution but also responsibility for the decision. This meeting is not about sales techniques. It is about mature business relationships that clients want to maintain for years. Host: Rajmund Kula B2B cooperation practitioner, mediator, and business advisor. For nearly 25 years, he has worked with companies and organizations, supporting them in: - building long-term institutional relationships, - organizing cooperation with B2B clients, - working on complex decision-making processes, - creating cooperation models based on trust and responsibility. Rajmund Kula presents B2B from the perspective of relationships, security, and organizational realities, not marketing declarations. Who is this meeting for For: - company owners and entrepreneurs, - managers responsible for B2B client relationships, - people working with institutional clients, - sales and key account teams, - anyone who wants to move from the role of "supplier" to business partner. Event format - substantive part based on B2B experience - examples of real cooperation processes - opportunity for a short presentation of your own service or product (2-3 min) - networking at a shared table – conversations without rush or pressure Agenda - 17:30 - 18:00 Registration, welcome coffee - 18:00 - 18:15 Event opening - 18:15 - 19:00 Main presentation: "B2B relationships that bring peace of mind – security of decisions and cooperation" - 19:00 - 20:30 Guest Forum: product/service presentations - 20:30 - 22:00 Networking and business conversations 👉 Reserve your spot: [registration link – Evenea / Business Academy] Limited number of seats – the event is intimate and relationship-focused.
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