Course: Marketing — for real!

We invite you to a 14-hour course “Marketing — for real! At the service of your personal brand, small business, or social campaign”

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31 January (Sat) 8:30 – 13:30
+ 1 February (Sun) 8:30 — 12:45
+ 4 February (Wed) 17:30 — 20:00

Organization:
In the education system hours are taught as 45-minute units; after every two there is a 15-minute break.

Participation format:

• online: participant's computer at home

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On-site: “Publishing School” in Kraków, ul. Kosynierów 15B, 2nd floor, computer room no. 1

Led by:
MA Krystyna N‑Wawszczak — specializes in marketing and prepress, conducts marketing at “Publishing School”.

Program

• 1. Is marketing flyers and Facebook posts? What it really is and how it relates to economics?
• 2. In what world do we live, i.e. use the business cycle?
• 3. Seller vs. buyer – conflicting goals, common interest
• 4. Marketing concepts. Set yours
• 5. Your marketing analyses – 4xP, marketing mix, SWOT analysis, portfolio analysis
• 6. Pricing techniques, i.e. how the difficult becomes easier
• 7. Marketing research you can do for yourself
• 8. We build your portfolio of products/services/social proposals and your own market segmentation
• 9. Product life cycle – consider technical and moral obsolescence, but don’t get discouraged
• 10. Choose a distribution channel for your products
• 11. Marketing strategy for: a company, freelance work, personal brand, social campaign
• 12. Planning a low-budget advertising campaign for a small market user
• 13. And most importantly: building your own marketing plan

Final result:
A ready marketing plan for a personal brand, small company, social campaign or public-space activities.

Materials:
Illustrated marketing script in PDF by K.N‑Wawszczak.

Certificate:
Marked with the “Publishing School” hologram (for online participants we send the certificate by regular mail).

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Cost: 530 PLN gross

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Registration: Zapisy