15.10.2024 - 16.10.2024, 10:00 - 18:00
Our training sessions are certified by the Event Industry Association - SBE.
The training is aimed at both beginners who want to understand the specifics of the music market and work in the future in agencies and managements involved in organizing concert tours, producing albums, and promoting music, as well as those who already have experience working with artists but want to organize their knowledge.
During the training, the most important issues related to working with artists and bands, as well as forms of cooperation between the manager and the artist, basic assumptions of career and image development strategies, and legal aspects are discussed. As a participant in the training, you will learn about sales and promotional tools in the music industry and examples of campaigns.
The training is conducted by trainers with vast experience: Robert – producer of cultural events in clubs, stage manager at festivals, music journalist, and manager of artists such as: Smolik, Krzysztof Zalewski, and Miro Kępiński. Olga – currently representing Krzysztof Zalewski, and previously for 10 years Brodka, with experience in working on albums and producing concerts and concert tours.
Trainers: Olga Tuszewska, Robert Gajewski.
PROGRAM (2 days, 10:00 - 18:00)
Day 1
📌 Basic issues in artist management
1.1. Workshop: What do you already know?
1.2. Structure of the music market in Poland and worldwide - how to find your place?
1.3. Organizations and associations in the music market
1.4. Industry awards and music fairs
1.5. Different artists, different work characteristics - musician, actor, presenter, celebrity, influencer
1.6. Skills in management, building relationships, conflict resolution - what traits predispose one to this profession?
1.7. How to start working as an artistic manager - education, competencies, first steps
1.8. General manager, booking agent, tour manager, PR manager
1.9. Career development of a manager - scope of activity, cooperation with multiple artists, freelance or working in an agency?
📌 Cooperation between manager and artist step by step
2.1. Types of artistic management - different forms of cooperation
2.2. Working with a soloist vs. working with a band
2.3. The band as a company - relationships, rights, obligations, settlements
2.4. Convergence of musical tastes between the manager and their clients
2.5. Beginning of cooperation between the artist and the manager - what elements to pay attention to? How to define the communication style?
2.6. Setting the manager's remuneration
2.7. Law: Contract - securing the interests of both parties
2.8. Defining the scope of the manager's duties
2.9. Workshop: Analysis of a sample scope of cooperation
2.10. Professional ethics
📌 Strategy for the development of the artist's career and image
3.1. Market analysis for a specific artist's activity profile
3.2. How can an artist earn money - identifying sources of income
3.3. Merchandising
3.4. The artist's image - building from scratch vs. changing the existing image
3.5. Law: Image and its protection
3.6. Media and image - what to do to ensure that the media serve us rather than harm us?
3.7. What is the impact of image on cooperation with event agencies?
3.8. Workshop: Working on building the artist's image
3.9. Ways of commercial and non-commercial use of the artist's image
3.10. Pros and cons of participating in commercial and non-commercial campaigns and events (finances vs. image)
3.11. Law: Contract for the artist's participation in a charity event / contract for the artist's participation in an advertising campaign
📌 Promotional and sales activities and cooperation with the media
4.1. Who is the audience for our artist - target groups and their specifics
4.2. Working on the production of photo sessions, music videos, content for social media
4.3. Special events - ideas for unconventional promotion
4.4. Strategy for social media activities
4.5. Communication with fans
4.6. Streaming platforms (YouTube, Tidal, Spotify, Deezer, Apple Music) - cooperation, benefits, and threats
4.7. How to find a place in the media to promote the artist?
4.8. Cooperation with radio, television, and online media - building relationships with journalists
4.9. Crisis management
4.10. Workshop: Creating an outline of a marketing strategy
Day 2
📌 Implementing your own concert / concert tour
5.1. Planning a concert tour - logistics, communication with the venue, program calendars, booking
5.2. Featuring
5.3. Aesthetics of the concert - sound, light, multimedia, and scenography - determining needs
5.4. Who besides musicians is part of the team?
5.5. Who do we work with - permanent partners and external suppliers
5.6. Planning costs of the tour and ticket sales
5.7. Sponsoring the concert tour
5.8. Manager's tasks during the concert tour
5.9. Manager's tasks during the concert implementation
5.10. Backstage
5.11. Artist safety during the concert
5.12. Law: Contract for organizing a concert with a venue (institution, philharmonic, club, amphitheater, etc.)
📌 Cooperation with concert/event agencies
6.1. Working with event agencies, city offices, corporate clients - contracts, ZAIKS, remuneration rates
6.2. Artist at the event - star of the evening or an addition to the event? Should we participate in all?
6.3. Participation in the event - what does cooperation look like and what happens during implementation?
6.4. Concert agencies - how to ensure our artist is remembered in festival planning?
6.5. Participation in a festival - what does cooperation look like and what happens during implementation?
6.6. Technical rider and hospitality - what to demand and what to overlook?
6.7. Workshop: Analysis of crisis situations at events
6.8. Law: What to pay attention to when signing a contract with a concert or event agency? + looking for dangerous clauses
6.9. Contract negotiations - the difficult art of compromise
📌 Album - from composition to store shelves
7.1. Law: ZAIKS and publishing - rights of music and lyrics authors (copyright, related rights, OZZ)
7.2. How to talk to a record label?
7.3. Law: What to pay attention to when signing a publishing contract?
7.4. Working in the studio, the role of the producer, publisher, arranger
7.5. Post-production - mix, mastering
7.6. Singles and music videos
7.7. Workshop: Creating a schedule for album production
7.8. Sponsoring album releases
7.9. Media patronages - cooperation with the media
7.10. Barter settlements
7.11. Workshop: Defining benefits for sponsors and media partners
7.12. Artwork during the album production - cooperation with a photographer and graphic designer
7.13. Sales and distribution strategies for music albums
7.14. Workshop: Creating a promotional plan for the album
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