Our training is certified by the Event Industry Association - SBE.
The training is aimed at both beginners who want to understand the specifics of the music market and work professionally (in agencies and management or as freelancers) in promoting artists, albums, and concerts, as well as those who already have experience working with artists but want to organize their knowledge and gain new inspirations.
The training can also be very useful for artists who want to manage their image and promote their materials independently.
As a participant in the training, you will learn how to avoid marketing mistakes, how to define the target group for the music you create, and how to prepare basic materials for promoting an artist or band. You will also learn which communication channels will be best for you and how a coherent marketing strategy should look.
Details 👉 https://emtg.pl/promocja-w-branzy-muzycznej-jak-zbudowac-marke-artysty-zespolu/
Trainer: Joanna Rawska.
PROGRAM (09:00 - 17:00)
📌 1. Career in the music industry – opportunities and threats.
📌 2. Education – is it necessary? Where to gain knowledge?
📌 3. Marketing in the music industry on your own3.1. How to get started?3.2. What mistakes can a 'beginner' avoid?3.3. What to do independently, and what is worth outsourcing? Defining your own capabilities.
📌 4. Marketing in the music industry with a manager or agency4.1. How to establish the scope of cooperation?4.2. What to pay attention to in contracts?
📌 5. Defining your own space/niche in the industry5.1. Where to position yourself depending on the music genre?5.2. Precise selection of the target group5.3. Opportunities to establish presence in the audience's awareness5.4. Events worth participating in – networking opportunities5.5. Events where we can present our own work – festivals, showcases.
📌 6. Marketing materials for the artist/band6.1. Does the name matter?6.2. Logo and visual identity6.3. Tools that will help in preparing promotional materials6.4. Website – your business card6.5. Social Media profiles6.6. Press materials6.7. Collaborators6.8. Media6.9. Preparing an effective offer.
📌 7. Online communication channels7.1. Do you have to be everywhere? How to choose the right channels?7.2. Is it worth investing in paid forms of promotion?7.3. Traps of social media and how to handle a crisis.
📌 8. Streaming services: Spotify, Tidal, YouTube Music, Apple Music, and others.
📌 9. Traditional communication channels9.1. Workshop: Preparing a press release9.2. Media – how to get noticed? How to build a relationship?9.3. Interviews – radio, TV, press9.4. Ambient actions.
📌 10. Basics of creating a coherent marketing strategy.
📌 11. Is it worth having sponsors, partners? How to acquire them?
📌 12. Cooperation with brands – what to pay attention to?
📌 13. Current trends in music promotion.
📌 14. Case Study: examples of interesting promotional actions from Poland and around the world.