Anyone can publish today. Few verify.
Generative AI has accelerated content production to the limits.
In this chaos, PR, SEO and PPC are no longer separate worlds. Information quality, trust and brand reputation become as important as reach, clicks and conversions. Does performance marketing still make sense without credibility?
The first edition of #IABHowTo in 2026 will run under a telling slogan — the IAB Poland SEO&PPC Working Group and the IAB Poland PR Working Group join forces to talk about how to communicate effectively in the era of AI, disinformation and regulation. About how to protect a brand and how to cut through with valuable messaging in a world of information noise — you will hear about this on 18 February at the Multikino Złote Tarasy in Warsaw!
📅 Date: 18 February 2026
⏰ Time: 8:00 – 16:00
📍 Warsaw, Multikino Złote Tarasy.
🔗 Registration and full agenda: https://howto.iab.org.pl/konferencje/seo-ppc-pr The event is covered by DIMAQ accreditation. Certificate holders receive 20 recertification points for attending. IAB HowTo is a series of conferences initiated by representatives of the Working Groups operating at IAB Poland. These are the only events of this kind created, organized and run by the best industry experts who, on a daily basis — also as part of their activities within IAB Poland — shape the Polish digital market.
