EBMASTERS Warsaw #25

About the event

Are you crazy about employer branding? Meet us on September 16 at 6:00 PM at Loftmill Warsaw (NEW VENUE) during EBMASTERS Warsaw #25! Main topic of the event: From index to onboarding. How to build an employer brand at universities? AFTERNOON PLAN: - 6:00 PM - Grab drinks and take your seats. - 6:15 PM - Official start and 3 presentations: 1. Alina Windyga-Łapińska - copywriter and HR specialist. Operates under the brand Alina HRabina. #ebnews A subjective review of the most interesting news from and for the employer branding industry. Industry news is a regular feature of our meetings. (25 min + discussion) 2. Edyta Sander, Head of Employer Branding Operations, MBE Group "University relations - how to approach it strategically?" When we say "university relations," we often mean job fairs, internship programs, or workshops, but the term is more complex. Join my presentation, where I will talk about how to strategically approach university relations, how to prepare, and most importantly, how to check if it works. (25 min + discussion) 3. Anna Gaertig & Marcin Niezgoda, PZU "Employer branding in practice: how PZU attracts and develops young talents" What happens when employer branding meets academic energy? During EBMASTERS in Warsaw, we will show how we build lasting relationships with universities, engage young talents, and create value together - not just in theory but primarily in practice. At PZU, we translate this into specific actions - the PZU Student Talent program aimed at the academic community, connecting students with business. We will share our approach to building effective collaboration with the academic environment. It will be concrete, inspiring, and packed with practical insights! (25 min + discussion) After the presentations, an informal part and networking. Be sure to reserve "some" time for conversations after the event. A few words about the speakers: - Alina Windyga-Łapińska - copywriter and HR specialist. Operates under the brand Alina HRabina. Graduated in political science and human resources management at the University of Warsaw. For several years, she worked in HR departments of automotive companies (Faurecia, TRW, ZF), gaining experience in recruitment, L&D, and internal communication. During her maternity leave, she started writing - first as a parenting journalist, later as an independent copywriter specializing in HR. For 5 years, she has been supporting HR service providers in communication with clients, including Mindgram, Medicover Benefits, HCM Deck. She collaborates with PR and content agencies - Triple PR, Ghostwriters, and K2 Precise. Author of many expert articles, press releases, and LinkedIn posts that you may have already read... and remembered? - Edyta Sander, Head of Employer Branding Operations, MBE Group Specialist with over 16 years of experience in recruitment marketing and employer branding. Edyta has carried out projects for Allegro, Shell, and State Street Bank, and her strategies have won prestigious awards such as EBEA. Since 2017, she has been associated with MBE Group, advising clients on building employer image and effective communication. She is the co-author of Poland's first employer branding handbook - "Employer Branding. Practical Handbook." As a lecturer at postgraduate studies at AGH in Krakow, she teaches courses on designing image campaigns. She also co-organizes #EBMASTERS meetings, which have become key events for employer branding enthusiasts in Poland. - Anna Gaertig, Recruitment & Employer Branding Manager, PZU Manager with over 15 years of experience in HR, specializing in recruitment and employer branding. At PZU, she manages the recruitment and EB team, implementing projects that attract top candidates for managerial, expert, and specialist positions. She builds partnerships with the academic community and supports students in their first career steps. She combines a strategic approach to talent acquisition with authentic, engaging communication, believing that recruitment success starts with a genuine relationship with the candidate. - Marcin Niezgoda, Coordinator - Employer Brand Expert, PZU Employer branding expert with years of experience in running recruitment and image campaigns. He creates strategies that attract candidates' attention, manages career channels, building their authenticity and engagement. Actively collaborates with the academic community, and his flagship project is the ambassador program - dynamic, effective, and full of energy. He combines HR and marketing competencies, turning creative ideas into a cohesive employer brand strategy. He believes that the true value of employer branding arises where authenticity, relationships, and communication meet. REGISTRATION: The meeting is FREE, yet substantive 😉 See you online and in our Facebook group!