MASTERCLASS - Strategies for Setting Fees in Modern Brokerage - Kraków

MASTERCLASS - Strategies for Setting Fees in Modern Brokerage - Kraków

Where: Kraków
📅 When: 23.03.2026

Strategies for setting fees in modern brokerage. Respect starts with the conversation about fees. Masterclass for real estate agents. “This is not a training about talking. This is training about your position.”

Instructor: Ilona Mastalerz

MASTERCLASS AGENDA:

• I. Why the conversation about fees is crucial today
  - how the client and market have changed, why old patterns no longer work? Fee as an element of the relationship, not a conflict.
  - where mutual respect truly begins.
• II. Fee ≠ commission
  - what an agent’s fee is in the modern model, what the client buys and what they often don’t understand?
  - Value of the process vs. service price, how to stop selling a percentage and start selling benefits.
• III. Fee-setting strategies — opportunities and threats
  - property sales
  - rentals
  - exclusive agreements
  - standard agreements
  - When flexibility makes sense and when it undermines your position?
  - Real market examples (case studies)
  - Workshop
• IV. Conversation with the client — the decisive moment
  - When to start the fee conversation?
  - Conversation structure step by step, questions that build trust, messages that strengthen the agent’s position
  - how to respond to: “too expensive”, “others charge less”, “I need to think about it”
• V. Agent’s stance — the foundation of the strategy
  - Why stance is more important than arguments, how not to get into explaining yourself, how to remain calm and control the conversation, boundaries that build professionalism.
• VI. Nothing is black and white
  - Gray areas in fees, when a concession is a decision and when it’s a mistake, how not to destroy the market and yourself, long-term consequences of bad arrangements.
• VII. Tools and checklists
  - Fee conversation scheme, common agent mistakes, phrases worth having “on hand”, what to implement immediately after the training.

🔗 Registration: Zapisy

💰 Pricing (price per person):

• 549 zł until 31.01.2026 + coffee breaks
• 599 zł 25.02.2026 + coffee breaks
• 629 zł until 10.03.2026 + coffee breaks
• 649 zł last-minute + coffee breaks

Ticket prices are payable in advance by bank transfer to the details below. Prices for coffee breaks payable in cash on the day of the training.

🏦 Please make payments to the account:
PRO-PER-TY POLSKA
Paweł Mastalerz Nieruchomości & Szkolenia
16 1940 1076 3281 3560 0000 0000

An invoice will be issued within 7 days after payment.

Payment title: Szkolenie Rzeszów mastercalss, office NIP, participants' names

If you cannot attend the training after making the payment, you may use your payment for another training we organize within one year from the payment date — applies if you notify us of absence at least 14 days before the training. If you notify us less than 14 days before, half of the payment will be transferred to another training and half will be forfeited.