Mobile video marketing in social media. Recording and editing

About the event

LINK TO TRAINING: Mobile video marketing SEE ALL OUR TRAININGS Information Target group of the training: - Marketing and social media specialists in companies and institutions, people responsible for promoting brands, products, and services on social media - Entrepreneurs who want to effectively utilize the potential of mobile video marketing to increase their brand visibility, engage audiences, and build an online community - Creators and influencers who want to develop their video channels - People working in the creative industry We provide: lunches, coffee breaks, certificates, and training materials. Benefits: - You will gain practical skills in recording videos with a phone and editing them in popular apps, enabling you to create professional and attractive promotional videos. - You will master the art of creating short, engaging video content, which will contribute to increased visibility and customer engagement. - You will understand the algorithms of Instagram Reels, Facebook, TikTok, and YouTube Shorts, allowing you to better tailor content to audience preferences. - You will discover the significant potential of video marketing in business, promoting your services and products. - You will learn to identify the best content for your brand, increasing the effectiveness of your advertisements. TRAINING PROGRAM: FIRST PART: TRAINING 1. TikTok, Instagram Reels, YouTube Shorts - How do their algorithms work and how do they differ? 2. Mobile video marketing for business - Benefits of using video in marketing, video development, and the future 3. Trends in mobile video marketing - How to create short video content to promote your business? 4. What content to create for your company, brand, or institution - Case studies and discussion of participant industries and companies 5. Creating engaging videos on Instagram/TikTok - How to create creative videos for Instagram/TikTok? - How to use other tools to increase visibility? - How to engage the audience and build your community? 6. Practical tips and tricks for effective marketing on Instagram/TikTok: - How to use video and audio features to stand out? - How to effectively use Instagram's advertising tools? - How to effectively use TikTok's advertising tools? 7. Internal features of Instagram, TikTok, YouTube Shorts 8. Recording videos with a phone - Technical settings, framing, lighting, and everything you need to know to record a good video - Editing apps and more - CapCut, Inshot, VN, Videoleap, Liro SECOND PART: WORKSHOP 1. Recording videos - applying acquired knowledge in practice 2. Editing - editing videos in the learned apps 3. Summary, Q&A session, and certificate distribution For more information, contact: [email protected] TRAINING IN WARSAW Akademia KFK is the former Atrium Marketing Academy, now with a new website and easy address: https://www.kfk.pl